The Alantra Food & Beverage Fast 50 is full of challenger brands taking on the established businesses in their sector. But what does it take to succeed as a challenger?

Brandon MD Leigh chats ChatGPT and the impact of artificial intelligence on creativity.

The world of functional drinks, or ‘drinks with benefits’ (DWB) is a category that has seen huge development.

Steve shares the best things about his job, as well as the genius behind “who's nicked my friggin' grapes".

Who knew Simon is a musicals fan? But when he’s not belting out a classic, he loves nothing more than the feeling of absolutely nailing a client brief.

Louise Kennedy on the strategies that brands implement when bringing together brand purpose and distinctive assets.

Managing Partner, Richard Taylor on the importance of iconicity in the route to impact.

Richard Taylor speaks to The Grocer about how brands need to cut through in the sports nutrition and supplements world.

We speak to two of our latest recruits to find out...

Strategist Tessa Hill on some of the key relevance challenges we’re asked to solve through the power of design.

FAB News: Louise Kennedy on how winning the fight for relevance starts with positioning.

Tessa loves being involved in a project from a very early stage.

Strategist Tessa Hill comments on the learnings from five of our favourite Christmas limited editions.

Strategy Director Louise Kennedy with some top tips on how to use innovation to drive brand relevance.

Strategist Tessa Hill uncovers the design codes shaping the immunity category in 2020.

Hear from our Co-Founder on her love of design and how Brandon came to be.

Senior Designer Jay Bates on why brand guidelines shouldn't be left at the bottom of a drawer.

Louise Kennedy talks to Transform about how brands can stay relevant and how packaging can improve brand performance.

FAB News: Strategy Director Louise Kennedy on what relevance actually means.

How rethinking innovation can be a tool to get your brand ready for a recession.

Read what inspires Brandon’s first full-time designer.

Brand Strategist Louise Kennedy considers the importance of distinctive assets.

Richard Taylor talks to Marketing Week about how hospitality brands can make an impact through supermarket retail.

Brand Strategist Louise Kennedy discusses actionable ways for brands to build an emotional connection with consumers at home.

Brandon’s self-confessed brand architecture nerd, Jay, on what inspires him every day.

As car manufacturers face pressure to move to cleaner energy and shift their strategy, Richard Taylor, discusses what that means for brand.

Brand Strategist Louise Kennedy challenges what the hero design is and will become.

Managing Partner Richard Taylor talks to Marketing Week about shopping on autopilot and making new habits in the crisis.

Grace can often be found in the supermarket rearranging the shelves to show off her work in its best light!

Strategist Louise Kennedy’s view on agency life from the perspective of a ‘newbie’.

Managing Partner Richard Taylor talks to Marketing Week about Harrods' new beauty brand.

We asked our Creative Director for his top 10 ads that shaped and inspired his thinking over the decades

Inspiration from Rosie Arnold at the D&AD Talks 2019

Our Top 5 Tips for getting the right Tone of Voice for your brand

Our Top 5 tips for Packaging Design Research

Our Top 5 Brand Planning Tips - identifying new, exciting opportunities for growth.

Our 5 Key FMCG Brand Innovation Principles: What lessons can we learn from Coca-Cola's Life U-Turn?

My Letter from America: 5 Things that two weeks in Florida taught me

The Brand Packaging Health-Check: 5 Killer Tips to see if a refresh is due or long overdue

Three principles we apply to ensure a successful brand architecture

Here we discuss six routes for a brand to acquire new relevant meaning.

The Grocer features Managing Partner Richard's thoughts on the pasta and sauces category.

In a bid for simplification and efficiency, the giants are emulating the discounters.

Of late there has been a school of thought which argues that the static logo is terminally ill.

Visiting a big city for the second time

A round up of some of the best luxury eggs that were on offer this year.