Innovation

Innovation Innovation

New ideas and fresh thinking are the lifeblood of any consumer brand looking to stay one step ahead of the competition. We co-create new product and brand concepts, exploring ideas beyond the category in search of new ways to help you win the fight to stay relevant.

Innovation Platforms

We use a range of sources; design research, primary research, trend analysis, retail safaris, and inspiration from markets around the world to identify compelling new ideas.

New Brand Development

Identifying gaps and opportunities in the market is just one piece of the new brand jigsaw puzzle. We use our brand experience to unlock opportunities and fill those gaps with original brand evolutions and product initiatives is when things get really exciting.

Innovation Workshops

The meeting of minds, brand workshops are where we together unite people behind new ideas and thinking. We tailor each workshop to meet the innovation insights and opportunities identified and then galvanise everyone behind a plan to bring it to life, and most importantly take to market.

Naming

What’s in a name!? Well, lots really. You only get one chance to make a great first impression, and nothing is as important as conjuring up a name that people can connect with. Your name is the first shortcut to you brand, and we’ve seen far too many dull naming workshops that lead you nowhere. We’ve created a simple naming process that works, that helps unite people behind one name.

Ideas Prototyping

Far too many ideas get lost within the realms of a PowerPoint presentation, the forbidden word on a page. We believe in the power of physical products to drive emotional triggers within a company. The physicality demands that we play with all 5 of our senses, a new product format needs to be played with in the hand or a new recipe tasted by all involved. We bring concepts to life creatively and work with development kitchens to test new product ideas, rapidly helping to separate the wheat from the chaff, with killer ideas that just work!

Services include:

  • NPD Brand Platforms
  • NPD Product Platforms
  • Innovation Workshops
  • Naming Ideation

 

We’d love to hear from you. If you’ve got a brand challenge then drop us a note: kbermingham@brandon-consultants.com