Strategy

Strategy Strategy

In marketing circles, the word strategy often conjures up complicated jargon and Venn diagrams. We like to keep things simple.

Spending time with you interrogating where you are now and the journey you’ve been on and looking to where you want to go and how you are going to get there. We plot out a clear and simple strategic plan, equipping you with the right brand tools along the way. Checking in with your shoppers along the way to mitigate the risk of failed launches and relaunches. Most importantly, we do this with you landing on strategy that transforms brands and business.

Insight & Discovery

Working in partnership with our trusted partners; qualitative researchers, semioticians, futurologists, we make a comprehensive assessment of brand health and its drivers and barriers, together with the competition’s strengths and weaknesses. This helps us to get under the skin of your brand and explore the insights and opportunities to shape your future.

Brand Positioning

Can you own a monopoly in the mind? Rationally its harder than ever; emotionally most definitely. We explore the space you can get in people’s heads today and then look at how we need to evolve or transform your position. Building on existing memory structures and creating powerful new ones. Defining and evolving your brand position in a way that means something to someone.

Brand Design Strategy

The creative moment of truth, the design sprint that translates words into creative concepts that we can sense check with consumers in a matter of days.

Services include:

  • Shopper Research
  • Distinctive Brand Asset Analysis
  • Neurodesign Analysis
  • Semiotic Analysis
  • Insights and Opportunities
  • Audits
  • Future Trends Analysis
  • Retail Safari
  • Voxpops
  • Opportunity Mapping
  • Brand Strategy
  • Brand Positioning
  • Brand Portfolio & Architecture
  • Customer Journeys
  • Brand Language

 

We’d love to hear from you. If you’ve got a brand challenge then drop us a note: kbermingham@brandon-consultants.com