Can you think of a more iconic British bathroom brand than Imperial Leather?
However, where the brand had evolved in line with shifts in the washing and bathing category, Imperial Leather had ended up too far from what made it iconic in the first place and was at risk from competitors.
Our revitalised visual brand identity and packaging portfolio balances heritage with contemporary design cues to reset Imperial Leather and give the brand its crown back.
Find out more in our case study and read all about it in the news: