Our latest project launch has hit the shelves. We partnered with Ornua to rebrand the UK’s #2 cheddar brand, Pilgrims Choice.
From strategy and brand story to developing a new brand visual identity, packaging portfolio redesign through TOV, innovation, activation and more, together we are on a mission to make cheese exciting and drive consumer love.
“Our aim for Pilgrims Choice was to move beyond a transactional role and become a brand that people love. The team at Brandon Consultants understood our challenge – and the opportunity – right away. Bringing energy, warmth, and just the right amount of rebellion to the brand, together we have reignited that special emotional connection with consumers. From shelf to social, Pilgrims Choice now delivers on punchy flavour communication and bold aesthetic impact, reflecting the quality, texture, and variety that we know cheese lovers crave. The Brandon team have not just injected strategic creativity into our brand, they have helped us make cheese exciting.” – Justin Murtagh, Creative Director at Ornua Foods.
Take a look at our case study and read more at: