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Brandon x PizzaExpress: Resetting a British icon in the chilled aisle

Fresh out the oven is our latest work with the PizzaExpress retail team: an eye-catching, brand-led design for their new Specials range of pizzas, designed for elevated occasions.

“As the nation’s number one chilled pizza brand, our new Specials range takes our supermarket offering to the next level – both in flavour and packaging design. Our Margherita Speciale is the preferred choice for 80% of those who tasted it, so we knew the packaging had to be just as elevated as the pizza. Brandon’s designs do just that.”

Richard Mills, Retail Director at PizzaExpress.

Pizza Express Specials rangee

At the same time, we've evolved the design for PizzaExpress' 9” Classics range. 

Using our playful hand-drawn illustration style to inject more fun into the packaging design, we've reinforced this range as THE everyday family favourite.

PizzaExpress Classics before & after