Whilst we don’t profess to be experts on the best practice in packaging design research, we do work with some fabulous research practitioners who have some great principles and techniques to ensure the research doesn’t just turn into a beauty context.
So here are our favourite top 5 packaging design research tips…
1. Keep it Short & Sweet
In our experience, shorter smaller groups (45mins-1hr) mean people aren’t spending too long looking and thinking about each route which can lead to over-rationalisation which isn’t helpful or realistic. It simply isn’t how they behave at a fixture for the 3 seconds in which they are making a selection decision.