First things first, we will be not be shaming workshops today. Brand strategy workshops, innovation, activation workshops, etc… you name it…. there is nothing we don’t genuinely enjoy about running or attending a workshop that deliver transformational success to a business.
Everyone comes along with a great mindset, focused on the task, brimming with enthusiasm and excited about the possibilities. Attendants are buzzing with thoughts and ideas and a desire for collaboration and sugar…. (disclaimer: not all our workshops involve sugar. Some involve savoury snacks mainly crisps and popcorn). But then nothing happens!
So, what on earth goes wrong?
Is it the quality of the ideas? The wrong people in the room? Did the workshop wander wildly off track? Perhaps this happens but we believe the bigger issue is NEGLECT!
Not nasty, mean neglect but a lack of focusing the time and resource after the workshop to properly nourish and develop ideas so that they can grow and then really importantly the time and effort made to make them look and feel enticing enough to sell into the first hurdle….