22 November 2021

Brandon extends U:ME into new category

Having previously created the U:ME brand, we designed packaging for its first foray into a new category, with a new to market proposition.

U:ME was originally created to inspire confidence in the kitchen, particularly amongst those who want to make great food but are time-poor. U:ME Spice Shots are a deliciously versatile, ready to use oil & spice fusion – a perfect extension to the oils range.

With it being a new proposition, it was really important for the design to inspire consumers to pick it up and be confident in how to use it, as well as incorporate the essence of U:ME oils.

Initial research showed a significant purchase intent amongst consumers and we can’t wait to see the reaction now they’re in store.