Although I’ve spent a majority of my career in brand design I’ve always held an incredibly deep affection and admiration for the world of advertising. Even as a child I recall actually enjoying the ad breaks as much as my favourite programmes. Maybe it was this behaviour that sparked my love for creativity and those truly great ideas that make you want to literally stand and applaud. Applaud not only brilliant creative thinking but the tenacity and bravery from agency and client alike to get it all on screen.
The following ads are but a few that I’d take I’ll be honest. And I know the minute I submit this I’ll kick myself for one I’ve missed, but these are the ones that came to me first as I sat back and pondered. They’re the ones that made me smile and even laugh out loud. They’re the ones where I recall being open mouthed when I first viewed them, which I guess is the whole point. If it’s memorable, job done.