15 April 2021
Ever wondered what it's like working at Brandon?
Last month, Kris and Joe were the latest team members to join us in lockdown.
Obviously we do our utmost to make sure they feel part of the team from the off, and organise onboarding sessions with everyone, but when we can’t be in the studio we need to be a bit more creative in how we do that. This time round, we kicked it all off by sending them a welcome pack that would (hopefully) raise a smile.
We spoke to both Joe Hall (Senior Designer) and Kristina Drozdova (Account Executive) about why they wanted to join Brandon and how they’ve found their first few weeks.
Why did you join Brandon?
Joe: For a number of reasons really. Firstly the work and type of clients that Brandon has show real potential for creative opportunities that, as a packaging designer with a love for FMCG brands, had me rubbing my hands.
Secondly, not only did I sense that I could learn a lot from the talented team here, but I felt that I could add value and would be given full support to implement anything that could improve the company’s creative output.
Kris: After seeing the range of clients and the amazing work that has been produced (some of which I am very familiar with), I knew that I wanted to be a part of helping brands win their fight for relevance.
Brandon has a fresh team of people and the business is constantly thriving. As an agency, no two days are the same and there is always room to be challenged and to learn new things, with opportunities to be mentored. That stood out to me as I believe it‘s very important that you‘re challenged as an individual and have the chance to identify opportunities for both personal and professional development, particularly within such an established business.
What are you most excited about doing now you're here?
Kris: I‘m excited to be coming along on this exciting journey and growing within the agency, both as an individual and a collective. There are a lot of exciting projects happening and as every day passes, it makes me excited to be part of such an amazing family and to see what I can bring and how I can do my bit to help.
Joe: The team has a real family feel to it so I’m looking forward to getting to know them better and creating some exciting work together. It feels like an ideal time to be joining as there’s a real ambition to continue the great momentum that has already been built. So watch this space…
How have the team have done to make you feel welcome?
Joe: Starting a new job is daunting enough, let alone when it’s via Zoom but I’ve been made to feel so welcome! I received an amazing hamper full of goodies and things to get me started. I had ‘coffee breaks’ put in my diary to meet the whole team via Zoom and so have managed to talk to everyone on a one-to-one basis.
Kris: The team have been really welcoming. Initially, I received a box of goodies related to my role as an account executive, and there were lots of sessions and coffee breaks which helped me to get to know the team better. Starting a new job and not seeing the team face-to-face has been difficult, and it’s quite hard to adapt to this way of working, but everyone is super helpful. And I know they’re only a phone call away if I need them! The SLT appreciates the difficulties we face and have introduced many ways of keeping everyone connected while working from home, from weekly Friday drinks on Zoom, to events such as drag bingo, which is a fun way to relax and catch up with one another!
Joe joined us from jkr where he worked on the likes of Mars, Heinz, Leffe and The National Lottery. And this is Kris’ first job since graduating in TESOL and Linguistics, last September!
Design as a powerful asset in the fight for relevance
Strategist Tessa Hill on some of the key relevance challenges we’re asked to solve through the power of design.
FAB News: What do you stand for?
FAB News: Louise Kennedy on how winning the fight for relevance starts with positioning.
Interview with a strategist – Tessa Hill
Tessa loves being involved in a project from a very early stage.
All I want for Christmas... is a good limited edition strategy
Strategist Tessa Hill comments on the learnings from five of our favourite Christmas limited editions.
What role does innovation play in driving brand relevance?
Strategy Director Louise Kennedy with some top tips on how to use innovation to drive brand relevance.
Immunity in 2020
Strategist Tessa Hill uncovers the design codes shaping the immunity category in 2020.
Interview with a designer - Abi Taylor
Hear from our Co-Founder on her love of design and how Brandon came to be.
Reawakening a love for brand books
Senior Designer Jay Bates on why brand guidelines shouldn't be left at the bottom of a drawer.
Five Minutes with Louise Kennedy
Louise Kennedy talks to Transform about how brands can stay relevant and how packaging can improve brand performance.
FAB News: ‘Relevance - The Holy Grail of Marketing'
FAB News: Strategy Director Louise Kennedy on what relevance actually means.
Recession-ready tip #2 – Rethink innovation
How rethinking innovation can be a tool to get your brand ready for a recession.
Interview with a designer - Joe Bembridge
Read what inspires Brandon’s first full-time designer.
Recession-ready tip #1 – hero your distinctive brand assets
Brand Strategist Louise Kennedy considers hero-ing your distinctive assets to prepare for a recession.
Can casual dining brands survive on supermarket shelves?
Richard Taylor talks to Marketing Week about how hospitality brands can make an impact through supermarket retail.
Don’t underestimate the influence of packaging in the home
Brand Strategist Louise Kennedy discusses actionable ways for brands to build an emotional connection with consumers at home.
Interview with a Designer - Jay Bates
Brandon’s self-confessed brand architecture nerd, Jay, on what inspires him every day.
Marketing Week's ‘All change: The complex route ahead for automotive branding’
As car manufacturers face pressure to move to cleaner energy and shift their strategy, Richard Taylor, discusses what that means for brand.
Hero design for the new hero channel
Brand Strategist Louise Kennedy challenges what the hero design is and will become.
Hitting their peak: How brands plan to retain new customers post-lockdown
Managing Partner Richard Taylor talks to Marketing Week about shopping on autopilot and making new habits in the crisis.
Interview with a Designer - Grace Buckley
Grace can often be found in the supermarket rearranging the shelves to show off her work in its best light!
Reflections from the Darkside
Strategist Louise Kennedy’s view on agency life from the perspective of a ‘newbie’.
Will Harrods' bet on a new beauty brand pay off?
Managing Partner Richard Taylor talks to Marketing Week about Harrods' new beauty brand.
Desert Island Ads
We asked our Creative Director for his top 10 ads that shaped and inspired his thinking over the decades
D&AD Top 5 tips to move beyond mediocrity to design greatness
Inspiration from Rosie Arnold at the D&AD Talks 2019
The Joys of Brand Planning
Our Top 5 Brand Planning Tips - identifying new, exciting opportunities for growth.
Our 5 Key FMCG Brand Innovation Principles
Our 5 Key FMCG Brand Innovation Principles: What lessons can we learn from Coca-Cola's Life U-Turn?
The Brand Packaging Health-Check
The Brand Packaging Health-Check: 5 Killer Tips to see if a refresh is due or long overdue
The Art of FMCG Brand Architecture
Three principles we apply to ensure a successful brand architecture
Refreshing Established Food and Drink Brands
Here we discuss six routes for a brand to acquire new relevant meaning.
The Grocer - Pasta & Sauces report
The Grocer features Managing Partner Richard's thoughts on the pasta and sauces category.
In a bid for simplification and efficiency, the giants are emulating the discounters.
The Logo. On its last legs? Or fit as a fiddle?
Of late there has been a school of thought which argues that the static logo is terminally ill.