20 May 2020
Interview with a Designer - Grace Buckley
Grace gained her degree at Leeds Arts University, and after interning at a few design agencies has been at Brandon for four years.
What made you want to be a designer?
I loved art and drawing from a young age & was always drawn to more graphic artists such as Paul Klee. I also really like the idea of problem solving so a career where I could blend creativity but within the confines of a brief or a problem to overcome was really appealing.
Where do you get your inspiration from?
I normally find taking a walk either in the city or in the countryside very inspirational. It’s good to take a break from the screen and it is where I get a lot of my ideas from.
What piece of work at Brandon are you most proud of and why?
The Horlicks brand refresh was one of my favourite projects to have been involved in for several reasons. It was a big step on from their previous design so it was really exciting to be able to work on a brand refresh where all the assets were up for grabs. I also love to illustrate when I get the chance so I really enjoyed drawing the scenes for the packaging as they were quite challenging but great fun. I can often be found re-arranging the brand in store and the standout on shelf is amazing.
What category would you love to work on that you have yet to do?
Alcohol – in particular premium spirits. It is a category I’ve always been interested in and excited about as it offers lots of potential for really creative ideas without some of the boundaries of everyday FMCG categories – the format, the finishes, all the craft, storytelling and detail.
Just for fun questions
Guilty pleasure: Listening to Justin Bieber
Fave movie: Lord of the Rings trilogy
Fave brand in the world : Tricky one. I have lots of favourites!
At the moment I would pick Gymshark – I admire the way the business has grown from operating out of the founder Ben Francis’ bedroom through to the huge business it is today! I follow them on insta and like the way that they represent a diverse range of people and body shapes. They use fitness influencers for the majority of their marketing to speak to their core audience which is a modern and effective method.
You can take 3 things (not people) with you to a desert island what would they be:
- A book
- Sun cream
- Gin & tonic
Emma Godman, Senior Strategist: The Power of Introverts
Given it's International Women’s Day I have been reflecting on my own experience of what being a woman in business means to me and wanted to share some thoughts…
Richard Taylor: The Making of a Challenger Brand
The Alantra Food & Beverage Fast 50 is full of challenger brands taking on the established businesses in their sector. But what does it take to succeed as a challenger?
Leigh Armstrong: Will artificial intelligence homogenise creative industries?
Brandon MD Leigh chats ChatGPT and the impact of artificial intelligence on creativity.
People Love a bit of DWB!
The world of functional drinks, or ‘drinks with benefits’ (DWB) is a category that has seen huge development.
Meet Executive Creative Director, Steve Conchie
Steve shares the best things about his job, as well as the genius behind “who's nicked my friggin' grapes".
Meet Client Service Director – Simon Ellis
Who knew Simon is a musicals fan? But when he’s not belting out a classic, he loves nothing more than the feeling of absolutely nailing a client brief.
On pack messaging: Brand Purpose versus Distinctive Assets
Louise Kennedy on the strategies that brands implement when bringing together brand purpose and distinctive assets.
Transform Magazine: Iconicity as the route to impact
Managing Partner, Richard Taylor on the importance of iconicity in the route to impact.
The supplements brands gym-bound Brits will be turning to
Richard Taylor speaks to The Grocer about how brands need to cut through in the sports nutrition and supplements world.
Ever wondered what it's like working at Brandon?
We speak to two of our latest recruits to find out...
Design as a powerful asset in the fight for relevance
Strategist Tessa Hill on some of the key relevance challenges we’re asked to solve through the power of design.
FAB News: What do you stand for?
FAB News: Louise Kennedy on how winning the fight for relevance starts with positioning.
Interview with a strategist – Tessa Hill
Tessa loves being involved in a project from a very early stage.
All I want for Christmas... is a good limited edition strategy
Strategist Tessa Hill comments on the learnings from five of our favourite Christmas limited editions.
What role does innovation play in driving brand relevance?
Strategy Director Louise Kennedy with some top tips on how to use innovation to drive brand relevance.
Immunity in 2020
Strategist Tessa Hill uncovers the design codes shaping the immunity category in 2020.
Interview with a designer - Abi Taylor
Hear from our Co-Founder on her love of design and how Brandon came to be.
Reawakening a love for brand books
Senior Designer Jay Bates on why brand guidelines shouldn't be left at the bottom of a drawer.
Five Minutes with Louise Kennedy
Louise Kennedy talks to Transform about how brands can stay relevant and how packaging can improve brand performance.
FAB News: ‘Relevance - The Holy Grail of Marketing'
FAB News: Strategy Director Louise Kennedy on what relevance actually means.
Recession-ready tip #2 – Rethink innovation
How rethinking innovation can be a tool to get your brand ready for a recession.
Interview with a designer - Joe Bembridge
Read what inspires Brandon’s first full-time designer.
How hero your distinctive brand assets
Brand Strategist Louise Kennedy considers the importance of distinctive assets.
Can casual dining brands survive on supermarket shelves?
Richard Taylor talks to Marketing Week about how hospitality brands can make an impact through supermarket retail.
Don’t underestimate the influence of packaging in the home
Brand Strategist Louise Kennedy discusses actionable ways for brands to build an emotional connection with consumers at home.
Interview with a Designer - Jay Bates
Brandon’s self-confessed brand architecture nerd, Jay, on what inspires him every day.
Marketing Week's ‘All change: The complex route ahead for automotive branding’
As car manufacturers face pressure to move to cleaner energy and shift their strategy, Richard Taylor, discusses what that means for brand.
Hero design for the new hero channel
Brand Strategist Louise Kennedy challenges what the hero design is and will become.
Hitting their peak: How brands plan to retain new customers post-lockdown
Managing Partner Richard Taylor talks to Marketing Week about shopping on autopilot and making new habits in the crisis.
Reflections from the Darkside
Strategist Louise Kennedy’s view on agency life from the perspective of a ‘newbie’.
Will Harrods' bet on a new beauty brand pay off?
Managing Partner Richard Taylor talks to Marketing Week about Harrods' new beauty brand.
Desert Island Ads
We asked our Creative Director for his top 10 ads that shaped and inspired his thinking over the decades
D&AD Top 5 tips to move beyond mediocrity to design greatness
Inspiration from Rosie Arnold at the D&AD Talks 2019
The Joys of Brand Planning
Our Top 5 Brand Planning Tips - identifying new, exciting opportunities for growth.
Our 5 Key FMCG Brand Innovation Principles
Our 5 Key FMCG Brand Innovation Principles: What lessons can we learn from Coca-Cola's Life U-Turn?
The Brand Packaging Health-Check
The Brand Packaging Health-Check: 5 Killer Tips to see if a refresh is due or long overdue
The Art of FMCG Brand Architecture
Three principles we apply to ensure a successful brand architecture
Refreshing Established Food and Drink Brands
Here we discuss six routes for a brand to acquire new relevant meaning.
The Grocer - Pasta & Sauces report
The Grocer features Managing Partner Richard's thoughts on the pasta and sauces category.
In a bid for simplification and efficiency, the giants are emulating the discounters.
The Logo. On its last legs? Or fit as a fiddle?
Of late there has been a school of thought which argues that the static logo is terminally ill.