20 August 2020
Interview with a Designer - Jay Bates
After graduating from Sheffield Hallam, Jay spent a number of years working at various design agencies in London before making the move back up north to join Brandon three years ago.
What made you want to be a designer?
Curiosity. I’ve always liked to question things and explore why they’re done in a certain way; but then look to how they can be improved.
Where do you get your inspiration from?
Like my strange and eclectic Spotify playlists, I’ve always had quite a varied interest in different subjects. I think being open to lots of different subject matters helps you draw inspiration from a wide variety of sources.
What piece of work at Brandon are you most proud of and why?
Having visited Italy every year for the last four years, I felt it was a great opportunity to work with Napolina. It’s such an iconic brand in UK homes and has a really rich Italian heritage to work with. The effortless simplicity of Italian style, as well as the passion and love that goes into Italian food, provided a rich pool of inspiration from which to start.
Working with such a large range of products across multiple categories also gave a self-confessed brand architecture nerd a chance to ensure it all held together as a complete brand identity.
What category would you love to work on that you have yet to do?
Anything containing alcohol. I’ve only ever dipped my toe in the world of whiskeys and beers. However, I’d love the opportunity to work on either a high-end whiskey, with a bottomless pit of budget for beautiful finishes and structures, or a challenger beer brand with plenty of license to push the boundaries.
Just for fun questions
Guilty pleasure: Having an early morning airport beer
Fave movie: Snatch
Fave brand in the world: Brewdog.
This may be becoming a cliché answer to this question as they become more and more prominent on supermarket shelves, however, I have been a huge fan of the brand for a number of years. Ever since seeing their brand charter (which includes lines such as ‘we blow shit up’ and ‘learn obsessively, share evangelically’) they have managed to change a whole category with their brand. The continual growth of the brand has led them to also question and push the boundaries in other categories, which I think is really important for brands to do.
You can take 3 things (not people) with you to a desert island what would they be:
- Coffee. Got to start the day right on a desert island.
- An IPod for music and podcasts
- Gin. To signal the end of the day.
Richard Taylor: The Making of a Challenger Brand
The Alantra Food & Beverage Fast 50 is full of challenger brands taking on the established businesses in their sector. But what does it take to succeed as a challenger?
Leigh Armstrong: Will artificial intelligence homogenise creative industries?
Brandon MD Leigh chats ChatGPT and the impact of artificial intelligence on creativity.
People Love a bit of DWB!
The world of functional drinks, or ‘drinks with benefits’ (DWB) is a category that has seen huge development.
Meet Executive Creative Director, Steve Conchie
Steve shares the best things about his job, as well as the genius behind “who's nicked my friggin' grapes".
Meet Client Service Director – Simon Ellis
Who knew Simon is a musicals fan? But when he’s not belting out a classic, he loves nothing more than the feeling of absolutely nailing a client brief.
On pack messaging: Brand Purpose versus Distinctive Assets
Louise Kennedy on the strategies that brands implement when bringing together brand purpose and distinctive assets.
Transform Magazine: Iconicity as the route to impact
Managing Partner, Richard Taylor on the importance of iconicity in the route to impact.
The supplements brands gym-bound Brits will be turning to
Richard Taylor speaks to The Grocer about how brands need to cut through in the sports nutrition and supplements world.
Ever wondered what it's like working at Brandon?
We speak to two of our latest recruits to find out...
Design as a powerful asset in the fight for relevance
Strategist Tessa Hill on some of the key relevance challenges we’re asked to solve through the power of design.
FAB News: What do you stand for?
FAB News: Louise Kennedy on how winning the fight for relevance starts with positioning.
Interview with a strategist – Tessa Hill
Tessa loves being involved in a project from a very early stage.
All I want for Christmas... is a good limited edition strategy
Strategist Tessa Hill comments on the learnings from five of our favourite Christmas limited editions.
What role does innovation play in driving brand relevance?
Strategy Director Louise Kennedy with some top tips on how to use innovation to drive brand relevance.
Immunity in 2020
Strategist Tessa Hill uncovers the design codes shaping the immunity category in 2020.
Interview with a designer - Abi Taylor
Hear from our Co-Founder on her love of design and how Brandon came to be.
Reawakening a love for brand books
Senior Designer Jay Bates on why brand guidelines shouldn't be left at the bottom of a drawer.
Five Minutes with Louise Kennedy
Louise Kennedy talks to Transform about how brands can stay relevant and how packaging can improve brand performance.
FAB News: ‘Relevance - The Holy Grail of Marketing'
FAB News: Strategy Director Louise Kennedy on what relevance actually means.
Recession-ready tip #2 – Rethink innovation
How rethinking innovation can be a tool to get your brand ready for a recession.
Interview with a designer - Joe Bembridge
Read what inspires Brandon’s first full-time designer.
How hero your distinctive brand assets
Brand Strategist Louise Kennedy considers the importance of distinctive assets.
Can casual dining brands survive on supermarket shelves?
Richard Taylor talks to Marketing Week about how hospitality brands can make an impact through supermarket retail.
Don’t underestimate the influence of packaging in the home
Brand Strategist Louise Kennedy discusses actionable ways for brands to build an emotional connection with consumers at home.
Marketing Week's ‘All change: The complex route ahead for automotive branding’
As car manufacturers face pressure to move to cleaner energy and shift their strategy, Richard Taylor, discusses what that means for brand.
Hero design for the new hero channel
Brand Strategist Louise Kennedy challenges what the hero design is and will become.
Hitting their peak: How brands plan to retain new customers post-lockdown
Managing Partner Richard Taylor talks to Marketing Week about shopping on autopilot and making new habits in the crisis.
Interview with a Designer - Grace Buckley
Grace can often be found in the supermarket rearranging the shelves to show off her work in its best light!
Reflections from the Darkside
Strategist Louise Kennedy’s view on agency life from the perspective of a ‘newbie’.
Will Harrods' bet on a new beauty brand pay off?
Managing Partner Richard Taylor talks to Marketing Week about Harrods' new beauty brand.
Desert Island Ads
We asked our Creative Director for his top 10 ads that shaped and inspired his thinking over the decades
D&AD Top 5 tips to move beyond mediocrity to design greatness
Inspiration from Rosie Arnold at the D&AD Talks 2019
The Joys of Brand Planning
Our Top 5 Brand Planning Tips - identifying new, exciting opportunities for growth.
Our 5 Key FMCG Brand Innovation Principles
Our 5 Key FMCG Brand Innovation Principles: What lessons can we learn from Coca-Cola's Life U-Turn?
The Brand Packaging Health-Check
The Brand Packaging Health-Check: 5 Killer Tips to see if a refresh is due or long overdue
The Art of FMCG Brand Architecture
Three principles we apply to ensure a successful brand architecture
Refreshing Established Food and Drink Brands
Here we discuss six routes for a brand to acquire new relevant meaning.
The Grocer - Pasta & Sauces report
The Grocer features Managing Partner Richard's thoughts on the pasta and sauces category.
In a bid for simplification and efficiency, the giants are emulating the discounters.
The Logo. On its last legs? Or fit as a fiddle?
Of late there has been a school of thought which argues that the static logo is terminally ill.