30 September 2020
Interview with a designer - Joe Bembridge
Joe worked in-house in Norway for four months before finishing his degree at Sheffield Hallam University. Two days later he landed a job here at Brandon to become our first full-time designer.
What made you want to be a designer?
As a kid I was obsessed with drawing. I’m guessing that I never grew up.
Where do you get your inspiration from?
Pretty much anywhere, but small independent shops like farm shops are great for inspiration. They’re full of small and emerging brands that show great creative ideas and executions.
What piece of work at Brandon are you most proud of and why?
Webbox Naturals. This is one of my favourite projects that I’ve worked on at Brandon.
Like a lot of pet brands, the previous design was merging into residual pet food codes and was losing stand out. That meant we had the freedom to really push this brand, and create some really unique and iconic assets. I can’t wait to see this one pop on the shelves.
What category would you love to work on that you have yet to do?
Environmental branding. I’d love to design something that doesn’t just fill your hand, but an entire room.
Just for fun questions
Guilty: Bovril (love a mug of Bovril)
Fave movie: Step Brothers
Fave brand in the world: BrewDog
I’m the second person to use this as an example. For me, what makes them so great is the fact that they’re constantly on the ball and ahead of the fight for relevance. All the time they come out with countless great campaigns that have an impact. The ‘street dog campaign’ was a great idea where they partnered with Ricky Gervais’ rehoming dog charity, wrapping the cans with dogs that people could adopt.
You can take 3 things (not people) with you to a desert island what would they be:
- Archie - my mad Cocker Spaniel
Richard Taylor: The Making of a Challenger Brand
The Alantra Food & Beverage Fast 50 is full of challenger brands taking on the established businesses in their sector. But what does it take to succeed as a challenger?
Leigh Armstrong: Will artificial intelligence homogenise creative industries?
Brandon MD Leigh chats ChatGPT and the impact of artificial intelligence on creativity.
People Love a bit of DWB!
The world of functional drinks, or ‘drinks with benefits’ (DWB) is a category that has seen huge development.
Meet Executive Creative Director, Steve Conchie
Steve shares the best things about his job, as well as the genius behind “who's nicked my friggin' grapes".
Meet Client Service Director – Simon Ellis
Who knew Simon is a musicals fan? But when he’s not belting out a classic, he loves nothing more than the feeling of absolutely nailing a client brief.
On pack messaging: Brand Purpose versus Distinctive Assets
Louise Kennedy on the strategies that brands implement when bringing together brand purpose and distinctive assets.
Transform Magazine: Iconicity as the route to impact
Managing Partner, Richard Taylor on the importance of iconicity in the route to impact.
The supplements brands gym-bound Brits will be turning to
Richard Taylor speaks to The Grocer about how brands need to cut through in the sports nutrition and supplements world.
Ever wondered what it's like working at Brandon?
We speak to two of our latest recruits to find out...
Design as a powerful asset in the fight for relevance
Strategist Tessa Hill on some of the key relevance challenges we’re asked to solve through the power of design.
FAB News: What do you stand for?
FAB News: Louise Kennedy on how winning the fight for relevance starts with positioning.
Interview with a strategist – Tessa Hill
Tessa loves being involved in a project from a very early stage.
All I want for Christmas... is a good limited edition strategy
Strategist Tessa Hill comments on the learnings from five of our favourite Christmas limited editions.
What role does innovation play in driving brand relevance?
Strategy Director Louise Kennedy with some top tips on how to use innovation to drive brand relevance.
Immunity in 2020
Strategist Tessa Hill uncovers the design codes shaping the immunity category in 2020.
Interview with a designer - Abi Taylor
Hear from our Co-Founder on her love of design and how Brandon came to be.
Reawakening a love for brand books
Senior Designer Jay Bates on why brand guidelines shouldn't be left at the bottom of a drawer.
Five Minutes with Louise Kennedy
Louise Kennedy talks to Transform about how brands can stay relevant and how packaging can improve brand performance.
FAB News: ‘Relevance - The Holy Grail of Marketing'
FAB News: Strategy Director Louise Kennedy on what relevance actually means.
Recession-ready tip #2 – Rethink innovation
How rethinking innovation can be a tool to get your brand ready for a recession.
How hero your distinctive brand assets
Brand Strategist Louise Kennedy considers the importance of distinctive assets.
Can casual dining brands survive on supermarket shelves?
Richard Taylor talks to Marketing Week about how hospitality brands can make an impact through supermarket retail.
Don’t underestimate the influence of packaging in the home
Brand Strategist Louise Kennedy discusses actionable ways for brands to build an emotional connection with consumers at home.
Interview with a Designer - Jay Bates
Brandon’s self-confessed brand architecture nerd, Jay, on what inspires him every day.
Marketing Week's ‘All change: The complex route ahead for automotive branding’
As car manufacturers face pressure to move to cleaner energy and shift their strategy, Richard Taylor, discusses what that means for brand.
Hero design for the new hero channel
Brand Strategist Louise Kennedy challenges what the hero design is and will become.
Hitting their peak: How brands plan to retain new customers post-lockdown
Managing Partner Richard Taylor talks to Marketing Week about shopping on autopilot and making new habits in the crisis.
Interview with a Designer - Grace Buckley
Grace can often be found in the supermarket rearranging the shelves to show off her work in its best light!
Reflections from the Darkside
Strategist Louise Kennedy’s view on agency life from the perspective of a ‘newbie’.
Will Harrods' bet on a new beauty brand pay off?
Managing Partner Richard Taylor talks to Marketing Week about Harrods' new beauty brand.
Desert Island Ads
We asked our Creative Director for his top 10 ads that shaped and inspired his thinking over the decades
D&AD Top 5 tips to move beyond mediocrity to design greatness
Inspiration from Rosie Arnold at the D&AD Talks 2019
The Joys of Brand Planning
Our Top 5 Brand Planning Tips - identifying new, exciting opportunities for growth.
Our 5 Key FMCG Brand Innovation Principles
Our 5 Key FMCG Brand Innovation Principles: What lessons can we learn from Coca-Cola's Life U-Turn?
The Brand Packaging Health-Check
The Brand Packaging Health-Check: 5 Killer Tips to see if a refresh is due or long overdue
The Art of FMCG Brand Architecture
Three principles we apply to ensure a successful brand architecture
Refreshing Established Food and Drink Brands
Here we discuss six routes for a brand to acquire new relevant meaning.
The Grocer - Pasta & Sauces report
The Grocer features Managing Partner Richard's thoughts on the pasta and sauces category.
In a bid for simplification and efficiency, the giants are emulating the discounters.
The Logo. On its last legs? Or fit as a fiddle?
Of late there has been a school of thought which argues that the static logo is terminally ill.