And this wasn’t because of any particular distaste towards agencies. I have worked alongside multiple types of agencies over the years and had plenty of positive experiences.
But from what I could see, there were agency folk (not very commercial, often use fancy words, take us on good knees ups...) and there were client folk (more sensible, focused on data, resource spent fighting internal battles, writing long PowerPoint decks and dealing with commercial challenges).
And that was the status quo, for me at least.
So it is with interest that I find myself now having almost completed my first year on the ‘dark side’ (working within a branding and design agency), and able to reflect on some of my early conclusions having spent time in both camps...
The curious questions from my ‘client side’ peers have also led me to believe that people are genuinely intrigued about how things really work on the other side of the fence.
‘Is it like Mad Men?’ (unfortunately no Don Draper…)
‘Are creative people eccentric and precious?’ (not at all but they do look at things differently)
‘Do you write the strategy after the team have the ideas to make it look credible?’ (never)
‘Do you have to schmooze and take people out for lunch all the time?’ (I wish)
‘Do you sit around slagging off clients all day?’ (rarely)