It is all about how you say something rather than what you say.
And the right tone of voice can make a brand distinctive, appealing and set it apart from its competitors just as the wrong tone of voice can turn people off immediately.
At Brandon, we have been helping brands to define their own unique tone of voices, its great to get to the heart of how brands project their tone.
So we wanted to pull together our top 5 tips for getting the right tone of voice for your brand, as well as share our list of favourite brands.
Tip 1 – Use the archetypes model for inspiration
The brand archetype model was developed by Swiss psychiatrist Carl Jung. It is readily available online and is a great way to decide what your brand positioning and tone of voice should be. We love this model for its simplicity and use it frequently for pulling apart brand territories, finding space versus competitors and being single minded in our approach.