From the high street to department stores and shopping centres, beauty is proving to be a fruitful battleground for brands.
Worth £22bn in 2018, the UK health and beauty market is forecast to grow by 16.6% between now and 2023, according to GlobalData statistics. Spend on skincare alone is expected to rise by 22.8% over the next five years, fuelled by demand for ingredient transparency and innovative new brands.
With 10% of beauty and personal care products being sold online in 2018, according to Euromonitor data, demand remains high for buying beauty products in the 'real' world. The frenzy building around the forthcoming London pop-up from direct-to-consumer brand Glossier (mysteriously set to arrive at some point this autumn), shows that even among Gen Z 'in real life' is still relevant in beauty.