New ideas and fresh thinking are the lifeblood of any consumer brand looking to stay ahead of the chasing pack. When co-creating new ideas, products and brands, we go wide and look beyond the category norms. In search of new ways to breathe life into your brand and business.
We use a range of sources; including design research, insight, trend analysis, store audits, inspirations from other markets around the world and stakeholder interviews to identify new opportunities and generate ideas.
Identifying gaps and opportunities in the market is just one piece of the jigsaw puzzle here. Using our brand development and creative expertise to unlock those opportunities and fill those gaps with original brand evolutions and product initiatives is when things get really exciting.
The meeting of minds, brand workshops are where we unite people behind new ideas and thinking. We tailor each workshop to meet the innovation insights and opportunities identified and then galvanise everyone behind a plan to bring them to life, and most importantly to market.
What’s in a name!? Well lots really. You only get one chance to make a great first impression, and nothing is as important as conjuring up a name that people connect with. Your name is the first shortcut into your brand, and we’ve seen far too many dull naming workshops that lead you nowhere. We’ve created a simple naming process that works and helps unite people behind one name.
Far too many ideas get lost within the realms of a PowerPoint deck, the forbidden word on a page. We believe in the power of the physical products to drive emotional triggers within a company. The physicality demands that we play with all 5 of our senses, a new product format needs to be played with in the hand or a new recipe tasted by all involved. We bring concepts to life and work with development kitchens to test new product ideas, rapidly helping to separate the wheat from the chaff.
We’d love to hear from you. If you’ve got a brand challenge that you need to unlock. Give us a bell, drop us a line, or pop in and say hello.