In marketing circles, the word “strategy” often conjures up lots of complicated jargon and Venn diagrams. We keep things simple. Strategy isn’t hard but many people like to bamboozle you with confusion. Fail to prepare, prepare to fail. It’s that simple, we spend time with you interrogating where you are today and how you got here, then explore where you want to be and how we get there together. Plotting out a clear plan and equipping you with the right brand tools along the journey. We get up close and personal with consumers to check in on our thinking and mitigate the risk of failed launches and relaunches. We do this with you (not to you) at warp speed landing on a strategy that propels you forward.
Working in partnership with trusted partners; qualitative researchers, semioticians and futurologists, we make a comprehensive assessment of the current health of your brand, its drivers and barriers, together with your competitors’ strengths and weaknesses. This helps us get under the skin of what is happening for you right now and more importantly why. What are the insights and opportunities for your future, let’s find out together!
Can you own a monopoly in the mind? Rationally its harder than ever, emotionally most definitely. We explore the space you occupy in people’s heads today and then look to see if we need to evolve or transform that position to a new brand memory for those that already buy into you and for those that you are looking to recruit into the brand. Defining and evolving your brand position in a way that means something to someone.
The creative moment of truth, the design sprint where we turn the written brand position into creative territories that we can sense check with you and consumers within a matter of days.
We’d love to hear from you. If you’ve got a brand challenge that you need to unlock. Give us a bell, drop us a line, or pop in and say hello.