Making a splash in the competitive RTD category with a cut-through brand strategy and a bold new identity.
01 Challenge
Arrowtown was founded by two brothers with the vision of making positive change in the alcoholic drinks industry. They had all the ingredients to make a meaningful brand - a great tasting product, that was better for you, and a marine conservation partnership that was good for the planet too. However, these ingredients weren’t quite connecting, making it difficult for Arrowtown to cut through.
To succeed, the brand needed to simplify its story – cohesively connect its core elements and create an impactful visual brand identity to bring this to life.
02 Insight
Our audience thrives on feel-good moments where they enjoy sessionable drinks with friends, however they don’t want those moments to be at the expense of the planet. We recognised that doing good didn’t have to distract from this feeling– actually, it fuels it further.
03 Idea
We created a brand strategy and visual identity centred on feeling good and doing good. Arrowtown combines a passion for great taste and uplifting spirits with a commitment to protecting our oceans.
This vision was realized through a bold, visually striking design in the RTD category, along with distinctive brand assets that capture Arrowtown's waves of positivity.
