Putting the magic back into the UK's favourite sweetshop cash & carry

Brand Design Brand Positioning & Strategy Brand Identity Communications Digital Retail Environment

Hancocks is the UK's Largest Confectionery supplier, from local convenience stores to the novelty sweetshop on Blackpool pier.

It has been supporting sweet shops, hotels and restaurants since 1962. The business has “championing the independent” owners at a time when most SMEs are left out in the cold. We took that position as the creative and experiential inspiration for the brand roll out. Creating a vibrant and sometimes downright eccentric touchpoints to provide customers with the feeling of winning one of Willy Wonka’s Golden tickets!

We brought this idea to life with bold and fun photography, using the H monogram from the new logotype as a window into the world of sweet memories. The resulting design is essentially all about bringing magic and joy to customers in their local Hancocks.