Creating a bold brand positioning and visual identity for IE school of Science & Technology
01 Challenge
We were tasked with creating a bold brand positioning and visual identity for the new Science & Technology School, ieSciTech—a pioneering institution designed to disrupt the status quo. The school brings together independent thinkers from across science and technology, fostering collaboration that leads to new and ground-breaking innovations.
As the first of its kind, ieSciTech blends academia, ventures, and industry to inspire and support visionary minds as they push the limits of what's possible.
Our challenge was to capture this ground-breaking spirit and interdisciplinary mission in a cohesive and impactful brand identity.
02 Insight
Our strategic brand positioning was developed around the core concept of "Built to Breakthrough," capturing the spirit of innovation that drives ieSciTech.
Our strategy emphasised how the school is uniquely designed to foster collaboration among independent minds, sparking ideas that transcend traditional boundaries.
03 Idea
ieSciTech believes that when like-minded individuals gather in an environment that values their ideas, it sparks positive change, pushing boundaries and making an impact. We've captured this by designing a brand identity that visually reflects independent thinkers coming together to create innovate solutions that benefit the world.
The brand design reflects ieSciTech’s unique integrated approach while also being sympathetic of the science and technology field. Inspired by the expansion of knowledge and transcending limits, the graphic elements propel outward and forward, symbolising that when inspired minds unite, they create something greater and more impactful.
