Thorntons has been in homes and hearts since 1911; it’s what we’ve grown up with. Its Classic Collection range was once widely celebrated as the perfect gift for all occasions. Many new chocolate brands had come in to try and steal its thunder. We had to revive its fortunes once again and remind people why it was so special. Whilst all the others are chocolate brands we know and love every day, Thorntons was the only gift chocolate brand that showed you cared. We simply wrapped the Classic Collection up in a bow to hero its unique gifting power.